Fox News continues to dominate and grow!

In the ongoing Cable TV wars the battle is largely over. Fox News is completely dominating its competition. In most time slots Fox is exceeding the total viewership of CNN and MSNBC combined!

The reasons are complicated but the bottom line is people are flocking to Fox and leaving the older networks. Remember, Fox is the newest of the major news networks and the marketplace is rewarding their programming philosophy. Consider:

• FNC's audience expanded in all categories during July 2009, besting CNN and MSNBC combined in viewership (for both Total Day and Prime) according to Nielsen Media Research.

• In the key 25-54 demographic, FNC posted the largest gains among all cable news networks in both Total Day and Prime Time increasing an extraordinary 48% and 70% respectively when compared to July 2008.

• Among basic cable networks, FNC ranked third for the month in prime time viewership behind only USA Network and TNT, with CNN and MSNBC lagging behind at 15th and 26th, respectively, while continuing to battle each other for third place in cable news.

• FNC also secured nine out of the top 10 rated programs in cable news for the month based on total viewership. The O'Reilly Factor marked #1 for 104 consecutive months in July and led all programs with 3,075,000 viewers, ending the month up 37% over July 2008. Hannity was second, up 41%. Other notables include: On the Record with Greta Van Susteren (up 60%); Glenn Beck (up 120%); The FOX Report with Shepard Smith (up 36%)

• In the key 25-54 demographic, FNC expanded upon an already dominant lead in Prime Time averaging 530,000 viewers surging 70% compared with CNN's 377,000 (up 40%) and MSNBC's 252,000 (flat). In total day, FNC averaged 301,000 (up 48%) compared to CNN's 231,000 (up 39%) and MSNBC's 143,000 (down 7%). Meanwhile, CNN’s latest failure in Prime Time, Campbell Brown, finished in fourth place in 25-54 behind FNC, HLN and MSNBC at 8:00pm ET.

• In Prime Time, FNC bested CNN and MSNBC combined with an average of 2,071,000 viewers (up 43%) during July 2009, compared with CNN's 1,127,000 (up 39%) and MSNBC's 738,000 (up 24%). In total day, FNC also rated higher than the competition combined with 1,138,000 total viewers (up 36%) compared to CNN's 723,000 (up 45%) and MSNBC's 396,000 (up 12%). Read the rest of the story here.