Tuesday, October 27, 2009

Crazy like a ...

FOX.  Game over, the latest Cable News ratings are in and it is no contest.  There is no real competition.  Once again, Fox News dominates the Cable News race.  So dominate is Fox News that Red Eye at 3AM beats CNN's 8PM show Campbell Brown.  In most timeslots Fox beats CNN, MS-NBC and Headline News combined!  In fact since the White House declared all out war on Fox News their ratings have increased 10%! Fox has a common sense, fast paced and yes fair and balanced format that the completion can not or will not match.  Here are some bullet points:

• FNC beat CNN and MSNBC combined in total viewers and the 25-54 demographic in both total day and prime time.
• FNC was the only cable news network of the three to post audience gains across the board when compared to the 2008. CNN and MSNBC were down big in the demo.
• FNC ranked 3rd in prime time total viewers among all basic cable networks, behind only ESPN and USA Network, with CNN and MSNBC at 20th and 25th.
• FNC had the top 10 programs in cable news for the 3Q09 based on total viewership. The O’Reilly Factor was #1 for 106 consecutive months and led all programs with 3,295,000 viewers (12% increase over the same quarter last year).
• In the key 25-54 demographic, CNN plummeted 39% in prime time, averaging 287,000 viewers, and MSNBC dropped 21%, with 271,000 viewers.
• In total day, CNN was down 27% in the demo and MSNBC was down 25%.
• In total viewers, CNN was down 30% in prime time and MSNBC was down 10%, and in total day, CNN dropped 15%, while MSNBC dropped 17%.  Read the details here.

Here are the final September Numbers: for the four major Cable News Networks.

And this is a show-by-show breakdown of all of each networks ratings.

1 comment:

Harrison said...

Since no other cable news stations serve Conservatives why wouldn't Fox win again?