J.C. Penney to sell items for a penny as part of a new promotion

J.C. Penney to sell items for a penny as part of a new promotion

When coming up with a promotion to get more shoppers in its stores, J.C. Penney didn't need to look any further than its name.
Starting Sunday, if you only have a single penny in your pocket, that will be enough to shop at the retailer.
In a new program called "Get Your Penney's Worth,'' stores and jcp.com will be selling certain items for only a penny, while others will be buy one, get another one for a penny, starting Feb. 28. The struggling retailer, which closed about 40 stores in 2015 and cut 300 jobs at its Texas headquarters, is looking to get people in its stores with the deeply discounted items.  "In order to encourage trial, and introduce more customers to the quality and style associated with brands such as Arizona and JCPenney Home, we are hosting a unique promotional event called Penney Days,'' J.C. Penney chief customer and marketing officer Mary Beth West told TODAY.com. "At various times throughout the year, we will make available a limited run of some of our five-star-rated items within our private brands so customers have the opportunity to try them for a penny."

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