Via MSN. Great news here, the Bible, the best selling book of all time sales are increasing nicely year-over-year.
Bible sales surge thanks to fresh editions, new buyers looking for 'things that feel more solid,' report finds
Book stores and publishers had one reason to rejoice this year as a longtime bestseller experienced a new spike in popularity.
Bible sales rose 22% through October compared to the same period last year, according to new data from Circana Bookscan, reported on by The Wall Street Journal. Total U.S. print book sales were only up 1%, the outlet reported.
Publishers credited new marketing and designs, general anxiety in the world, and a surge of young, first-time buyers, with the Bible boom.
"You have a generation that wants to find things that feel more solid," Amy Simpson of Tyndale House Publishers told The Wall Street Journal.
Cely Vazquez, an influencer who has appeared on the reality TV show "Love Island USA," recently bought her first Bible and told The Wall Street Journal she felt it "symbolized I was starting a walk with God."
Cely Vazquez, an influencer who has appeared on the reality TV show "Love Island USA," recently bought her first Bible and told The Wall Street Journal she felt it "symbolized I was starting a walk with God."Ahead of Easter, President-elect Donald Trump partnered with country singer Lee Greenwood to sell "God Bless the USA" Bibles for $59.99. Trump called the Bible his "favorite book" in a video shared on Truth Social and said every American should have a copy in their home.
The "God Bless the USA" Bibles are not included in the Circana BookScan figures, according to The Wall Street Journal.
Worries over subjects like artificial intelligence and politics, especially around election time, could also be driving the trend, Jeff Crosby, president of the Evangelical Christian Publishers Association, told the Journal.
"People are experiencing anxiety themselves, or they’re worried for their children and grandchildren," Crosby said. "All of that feeds a desire for assurance that we’re going to be OK."
Again via MSN.
ESV Church Bible (Black) HardcoverThe Holy Bible (Deluxe Hardbound Edition)NIV, The Woman's Study Bible, Hardcover, Full-Color: Receiving God's Truth for Balance, Hope, and Transformation Hardcover
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