BLOODBATH! CNN has lost nearly two-thirds of its viewership since 2016 (down 71% since 2021)

Is anyone surprised? Turns out that CNN Viewership is down 71% (and 73%) since the same time period of 2021! But since 2016 CNN is down 2/3 of it's former viewers.  While Fox is showing record highs of viewers!  Via Daily Mail.

CNN has lost nearly two-thirds of its primetime viewers over the past decade, figures show.

The decrease, from roughly 1.3 million in 2016 to 553,000 now, is fueling rumors of a possible network sale - something CNN's up-for-grabs parent company has vehemently denied.

The results recorded this month by Nielsen are actually an improvement from January, when stars like Jake Tapper, Anderson Cooper, Erin Burnett, and Kaitlan Collins only secured 488,000 sets of eyes.

The network's daytime lineup has seen a similar decline as hosts such as Wolf Blitzer failed to move the needle, dropping from 752,000 to 433,000. 

When compared to the same part of the year in 2021, the drops were even more pronounced - 71 percent for primetime and 73 percent during the day.

Several network executives told the Daily Mail that the results were worrisome, even amid broader industry trends.

A CNN source, meanwhile, blamed the poor showing on audiences consuming news through alternative means.

'The reality is that people just consume news differently now than they did ten years ago, and we’re adapting to address that, reaching large audiences all over the world,' the source said.

However, a rival executive pushed back on that theory.

'You can use your thumb to flick from a CNN news story to a CNN anchor to a reporter,' he said of a then-planned shift to vertical videos, which has since slowly been implemented over the course of a year. 

The long-in-the-works restructuring plan followed a failed leadership stint from then-CEO Chris Licht, which lasted barely 12 months.

Licht, a former showrunner for Stephen Colbert, replaced longtime lead Jeff Zucker. The latter masterminded the network's shift to more opinionated content in the 2010s, right around the time of Donald Trump's first presidency.

Trump's rise ramped up interest in previously languishing cable channels, CNN included.

The network went from 711,000 primetime viewers in 2015 to 1.3 million the following year. The spike continued until 2017, led by anti-Trump anchors including Jim Acosta, Don Lemon and Brianna Keilar.

Several CEOs and lineup changes later, CNN's lack of success during Trump's second presidency is noticeable, sources said.

Again Via Daily Mail.