Let’s make up a company, ABC Widget Company. And let’s say that ABC Widget Company says, “We are no longer going to appear on the Rush Limbaugh Show.” Well, ABC Widget Company isn’t on the Rush Limbaugh Show. What happens is, advertising agencies order advertising buys on a series of local stations from market to market to market. A controversy like this erupts. They put out a notice to the stations, “By the way, for the time being we don’t want our commercials run when Limbaugh is on.” But they are not canceling their advertising on the station. They’re just saying they don’t want it running on my program during the local affiliate’s commercial time, not ours.
So this 28 or 32 — and I don’t even know if that number’s accurate, numbers are coming from Media Matters. There’s no way anybody could know this, but I’m gonna put it in further perspective in just a second. What it means is there have been — let’s use the number 28 — 28 advertisers who none of us are aware are even advertising on our local stations who had sent out orders that their commercials are not to run on my program. But that is not revenue to us. They are not our sponsors. They are not even canceling their advertising on the local station. They’re just saying for the time being they don’t want it run from noon to three. And let me tell you, this happens every day. It’s been happening for 23-plus years. And it’s not just to me. There are clients, advertisers, that tell stations, “I don’t want this to run in Beck’s show. I don’t want it to run in Hannity’s. I don’t want it to run in Howard Stern’s.” It’s all part of the business.
Wednesday, March 7, 2012
Audio: Rush Limbaugh responds to losing sponsors "How can they say that - Because they Lie"
America's Number 1 Radio Talk Show host Rush Limbaugh sets the record straight here about losing sponsors. Big Hat Tip to Mediaite.
Posted by commoncents at 3:01 PM