Wednesday, March 7, 2012

Audio: Rush Limbaugh responds to losing sponsors "How can they say that - Because they Lie"

America's Number 1 Radio Talk Show host Rush Limbaugh sets the record straight here about losing sponsors.  Big Hat Tip to Mediaite.

Let’s make up a company, ABC Widget Company. And let’s say that ABC Widget Company says, “We are no longer going to appear on the Rush Limbaugh Show.” Well, ABC Widget Company isn’t on the Rush Limbaugh Show. What happens is, advertising agencies order advertising buys on a series of local stations from market to market to market. A controversy like this erupts. They put out a notice to the stations, “By the way, for the time being we don’t want our commercials run when Limbaugh is on.” But they are not canceling their advertising on the station. They’re just saying they don’t want it running on my program during the local affiliate’s commercial time, not ours.

So this 28 or 32 — and I don’t even know if that number’s accurate, numbers are coming from Media Matters. There’s no way anybody could know this, but I’m gonna put it in further perspective in just a second. What it means is there have been — let’s use the number 28 — 28 advertisers who none of us are aware are even advertising on our local stations who had sent out orders that their commercials are not to run on my program. But that is not revenue to us. They are not our sponsors. They are not even canceling their advertising on the local station. They’re just saying for the time being they don’t want it run from noon to three. And let me tell you, this happens every day. It’s been happening for 23-plus years. And it’s not just to me. There are clients, advertisers, that tell stations, “I don’t want this to run in Beck’s show. I don’t want it to run in Hannity’s. I don’t want it to run in Howard Stern’s.” It’s all part of the business.


christian soldier said...

Boycott :
It is also time to call a boycott on the lib. entities such as AARP-Pro-Flowers- Carbonite-
I already refused a coupon for Pro-Flowers...

christian soldier said...

BTW-good to know the 'ins and outs ' of the advertising/radio world!

The Debonair Dudes World said...

The Liberal-Progressive agenda is to get rid of anyone and everyone that may disagree with them.
How they do it is not important, they will not be stopped because of what may be right. As long as they get what they want.
We've seen it time and time again.
This latest thing with Rush was inevitable. It's like the war with them, they just throw Freedom of Speech out the window.

Whenever a (so called) right-winger express’s their opinion, the Left-wingers response is that we don’t know what the First Amendment is about. But you folks do?
I have some news for you, we have the right to speak about what's on our mind’s just as much as you do. Even if we don’t write letters and protest, and occupy, and boycott. And even call the President names as you folks did for 8 years of the Bush administration.
That doesn’t make us racist, no matter what you think!